The Southern Rubber Industry Joint Stock Company

In recent years, the Southern Rubber Industry Joint Stock Company (Casumina) has emerged as a prominent name within the Vietnam National Chemical Group (Vinachem) by consistently leading in digital transformation and management modernization. At Casumina’s factories, automated production models, integrated ERP systems, and a digital culture are fundamentally transforming traditional operating methods.

Behind these powerful shifts is Mr. Nguyen Dinh Khoat, Secretary of the Party Committee and General Director of Casumina, who is regarded as the “Chief Architect” of the company’s Factory 4.0 foundation.

In a discussion with reporters, Mr. Khoat shared strategic insights on digital transformation, production restructuring, export expansion, and the roadmap for domestic market share development.

Factory 4.0:
When Data Becomes the Heart of Production

REPORTER: How has Casumina implemented the Factory 4.0 model, and what are the most notable changes?

While pursuing 4.0, Casumina has not overlooked another vital factor: Green Production.

Since 2019, the enterprise has boldly invested in an 8 MWp rooftop solar power system, providing approximately 20% of its total electricity consumption and saving nearly 1 billion VND annually. For the 2025–2026 period, Casumina plans to increase this capacity to 12 MWp.

Furthermore, systems for water recovery and circulation, equipment upgrades, and the optimization of power and fuel consumption have yielded clear environmental benefits: reducing CO2 emissions by thousands of tons and saving tens of thousands of cubic meters of water each year.

According to Mr. Khoat:
“We want to create a smart factory, but it must also be a green factory. This is a mandatory requirement of the international market.”

Production Restructuring: Leaner to Reach Stronger Breakthroughs

REPORTER: What major shifts has Casumina undertaken in its production restructuring efforts?

The General Director shared that restructuring was Casumina’s “major surgery.”
From a cumbersome, multi-layered apparatus, the enterprise has restructured into 4 core factories and 10 departments. Intermediary stages were eliminated, approval processes were shortened, costs were reduced, and processing speeds were accelerated.

Applying Lean Manufacturing, starting from the smallest detail. Casumina has implemented Lean methodologies across its entire production line:

  • Reducing raw material and finished goods inventory.
  • Minimizing internal transport and waiting times.
  • Standardizing operations to increase stability.
  • Strictly controlling energy consumption.

In a short period, labor productivity has significantly increased while production costs have sharply declined. Workers’ incomes have improved—a testament to real efficiency, not just “favorable reports.”

Mr. Khoat explained:
“Restructuring is not about cutting headcount. Restructuring is about optimizing the apparatus so that every individual holds higher value within the operational chain.”

Domestic Strategy:
Safeguarding the National Brand Status

Reporter: How do you assess Casumina’s export potential in the coming period?

Casumina currently exports to over 50 countries, including the US, Europe, and Japan, some of the most demanding markets. To meet high quality requirements, the company continuously upgrades its production technology and quality management according to international standards.

A highlight is the digitalization of materials management, which helps Casumina take full advantage of the tax exemption mechanism for raw materials. In the period 2023-2024, the profit reached nearly 88 billion VND, a crucial resource that helps the company reinvest in technology upgrades.

Casumina’s Export Strategy 2025-2030 aims to:

  • Expand markets in the Americas, the Middle East, and North Africa
  • Increase the proportion of high-value products such as radial tires and specialized tires
  • Leverage the VinachemMart e-commerce platform to reach international customers
  • Build a professional, systematic, and sustainable international dealer network

Mr. Khoat confidently stated:
“We don’t just sell products,
we sell sustainable management and production capabilities.
That’s what makes international customers choose Casumina.”

Domestic Strategy:
Safeguarding the National Brand Status

Domestically, Casumina is a household name for consumers and transport enterprises. Casumina’s products are currently available across 34 provinces and cities, supported by an extensive distribution system and a developing service network.

With a new orientation for the domestic market, Casumina aims for a comprehensive upgrade:

  • Strengthening its presence in tire shop chains and maintenance centers.
  • Developing product lines suitable for passenger cars—a growing segment.
  • Increasing online sales through VinachemMart.
  • Upgrading after-sales services to create a better customer experience.

Casumina’s modern passenger car tire production line

“Exports take Casumina to the world, but the domestic market is the foundation for Casumina’s sustainable development. We are not allowed to forget our Vietnamese customers.”

Modern machinery systems combined with highly skilled staff ensure the best products reach consumers

Aspiring to Lead:
A Vision for a New Decadei

When asked about Casumina’s long-term future, General Director Nguyen Đình Khoát shared that the enterprise is building a foundational development journey: more modern, greener, and more deeply integrated into the global value chain.

According to him, Casumina’s goal for the next 10 years lies not in immediate figures, but in creating an enterprise with international competitiveness, technological mastery, a solid digital culture, and a production and distribution system that is resilient to all fluctuations.

Mr. Khoat emphasized three major orientations:

Innovation & Automation: Developing the factory model of the future with higher levels of automation and data analytics to ensure productivity, quality, and safety.

Sustainable Green Growth: Pursuing green production, energy saving, efficient resource use, and environmental friendliness to meet sustainable consumption trends.

Global Brand, Domestic Leadership: Expanding the Vietnamese brand footprint in international markets while consolidating its leading domestic position through superior product quality and services.

“Technology, discipline, and aspiration will take Casumina far. It is the journey of an enterprise that wants to develop sustainably rather than chasing short-term growth.”

VIETNAM CHEMICALS GROUP

  • Address: 01A Trang Tien Street, Cua Nam Ward, Hanoi City, Vietnam
  • Phone: 024.38240551 Fax: 024.38252995
  • Email: infor.office@vinachem.com.vn
  • Director: Luu Thanh Hong
  • Production Organizer: Bao Hien
  • Execution: Nguyen Ngoc Son, Communications and Development Department, Chemical Science and Technology Center

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